Tutorials & FAQs

General


Q: What does ‘double opt-in’ mean?
A: The double opt-in is a two-step subscription process. When someone submits his details on your website, he is not immediately added to the mailing list. Instead, an email is sent to his email address, asking to confirm its subscription. If the recipient of the confirmation email does nothing, the submitted address is not added to the mailing list.

This process has been generalised because many invalid or invented email addresses were submitted which increases the number of useless contacts and decrease your emailing campaigns delivery rate.

Furthermore, the action of clicking on a confirmation link ensures that the new subscriber is really interested in your offer and will not flag your future emails as spam.

The whole 'double opt-in' process is automated with eMill OptIn Service. A new subscriber is only added to your list when he confirms its subscription.


Q: How can I connect a campaign created with the eMill emailing software to my eMill OptIn Service lists?
A: The emailing software eMill includes a feature to connect a campaign to your eMill OptIn Service account. It allows you to:
  • Create and manage campaigns using the unique eMill features.
  • Don't loose time importing/exporting your lists. As soon as a subscriber is added or removed from an eMill OptIn Service list, the modifications are visible within your eMill campaign.
To create a campaign with eMill using one of your eMill OptIn Service list, just follow the steps below:
  • Create a new campaign by clicking on 'Mailing project' from the eMill start page.
  • When the wizard asks you about the receivers list data source, choose the 'eMill OptIn Service subscribers list' option.
  • Enter the email address and the password of your eMill OptIn Service account and select the list you want to use for this campaign.

Q: 'Total' refers to the total number of subscribers in your list. 'New' refers to the number of new subscribers since the last export of the list. 'Unsubscribed' refers to the number of unsubscriptions since the last export of the list.
A: What do the list statistics refer to?

Q: How can I start creating a new subscribers list?
A: You only need few minutes to configure eMill OptIn Service and start building your mailing list:
  • Click on ‘Create a new list’.
  • Select the status of the questions which will be displayed in the subscription form (optional or mandatory). The questions with the status 'Do not ask' won't be added to the sign-up form.
  • Enter the address of the web pages which will be displayed to the subscriber when the form is submitted, when the subscription is confirmed and when an unsubscription is requested. If you do not have any web pages ready, leave the address blank and the eMill OptIn Service default pages will be displayed.
  • Click on ‘Create my list’
  • Click on ‘Generate Subscription Form’.
  • Copy the HTML code of the form within the HTML code of your web page(s).
The creation of the new subscribers list is now terminated, your list will be automatically updated when a sign-up form is submitted.

Q: How can I be notified when a new suscriber is added to my list?
A: eMill OptIn Service gives you the possibility to be notified through an RSS feed. Just click on the RSS icon on your account homepage. If you wish to be notified of new subscriptions for a particular list, click on the appropriate list name and on the RSS icon at the top right of the page.

Q: What does ‘opt-in’ mean?
A: The 'opt-in' is a one-step subscription process. When someone submits his details on your website, he is immediately added to the mailing list. With eMill OptIn Service, you will only be able to process new subscriptions using the 'double opt-in' method (see above).

Q: I would like to use eMill OptIn Service with a simple opt-in system instead of a double opt-in. Is it possible?
A: No, we have made the choice to only process subscribers using the double opt-in system. We think it is the process that fits the most the emailing ethics we want to follow. Furthermore, it is profitable to you because you build a list of quality with targeted contacts.

Q: How is eMill OptIn Service free?
A: eMill OptIn Service is totally free and will remain like this indefinitely because it is an element of the promotion of the professional emailing software published by Active+ Software, eMill.

Q: Can I manage several lists?
A: Yes, you can manage an unlimited number of mailing lists. To add a new list to your account, just click on 'Create a new list' in your account home page.

Q: Is it possible to send e-mails with eMill OptIn Service?
A: No, if you want to send and manage professional emailing campaigns we invite you to discover the emailing software eMill at http://www.emill.net.

Q: In which language eMill OptIn Service is available?
A: eMill OptIn Service is available in french and english.

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Create a new list


Q: What is the difference between the 'Do not ask', 'Optional' and 'Required' status when I create a new list?
A: 'Do not ask' means that the question is not displayed in the subscription form.

'Required' means that the question is added to the form and all subscribers have to answer it. If the question is left blank, a message asking him to fill it out is displayed when the form is sumitted.

'Optional' means that the question is added to the form but the subscribers have the choice to answer it or not.


Q: What are the custom questions?
A: To guide you in the creation of your list, eMill OptIn Service provides a list of 13 preset questions. The custom questions let you create your own ones. To create a custom question, enter its name and choose its status (required or optional).

Q: I don't have any confirmation or thank-you web page, what can I do?
A: Just leave the web address blank and the eMill OptIn Service default page will be displayed.

Q: How can I add/remove questions from an existing subscription form?
A: You just need to repeat the steps for creating a new form. Click on the 'Edit' link of the list you want to modify, select the questions to display in the form, save the modifications, click on the 'Generate subscription form' link and copy/paste the new form within your web site page.

If you add new questions to the form, the corresponding columns will be added to your subscribers list without modifying the existing subscribers profiles. If you remove questions from the form, the corresponding columns will be removed from the subscribers list and the information of the existing subscribers will be lost.


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Generate subscription form


Q: Where do I have to paste the subscription form?
A: To paste the form, open your web site page within a text or HTML Editor. If you use an HTML editor (Frontpage, Dreamweaver), display the 'Code' or 'Split' view. Paste the subscription form code within your HTML page where you want it to be displayed.

Q: What is the difference between the 'HTML' and the 'Hosted' version?
A: The 'HTML' version allows you to add the subscription form directly within your web site.

The 'Hosted' version allows you to add a 'Click here to subscribe' link within your web site. When a visitor clicks on this link, a pop-up window with the full subscription form is displayed.

You may prefer the 'Hosted' version if you are afraid to break the form code, if you don't want to modify your web site layout or if you don't want to add too much HTML code.


Q: Can I customize the design of the subscription form?
A: Yes. Click on 'Generate subscription form' and copy/paste the whole 'HTML version' code within a text or HTML editor.

Modify the form design and insert it within your web site page where you want it to be displayed.

When you are editing the subscription form, be careful not to modify the content of the <form> and <input> tags as well as the code between the <script> and </script> tags.


Q: Can I modify the text of the confirmation email sent when a form is submitted?
A: Yes. Click on 'Generate subscription form', copy/paste the whole 'HTML' version code within a text or HTML editor. If you use an HTML editor, you must switch to the 'Code' or 'Split' view. The text of the confirmation email is included within the <input type="hidden" name="HtmlConfirmationMessage"...> tag. Be careful to only modify the text and not other elements such as '&lt;html&gt;', '&lt;head&gt;' or '&lt;body&gt;'.

Advanced users have the possibility to change the layout of the confirmation email. Just create an HTML email and paste the whole code (from <html> to </html>) within the appropriate tag. Do not forget to encode in HTML all the special characters (i.e. '<' becomes '&lt;'). You can refer to the encoding table at http://www.ascii.cl/htmlcodes.htm.


Q: The subscription form is displayed within my web site but, when I test it, the new subscriber is not added to my mailing list.
A: Check first that you have not modified or removed any key elements of the subscription form code: the <input>, <form>, <script> tags and the 'Powered by eMill' line at the bottom of the form. To be sure, generate a new subscription form from your eMill OptIn Service account and copy/paste it within your web site page. Secondly, note that a new subscriber is only added to the mailing list once he clicks on the link included in the confirmation email. If you are still facing problems, please contact the technical support at support@activeplus.com.

Q: Is it possible to remove the 'Powered by eMill' line in the subscription form?
A: No, we offer the eMill OptIn Service for free in exchange of this short link. If you remove it, the subscription requests will be ignored.

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Manage unsubscriptions


Q: How do you manage unsubscriptions requests?
A: eMill OptIn Service offers you the possibility to automate the processing of unsubscriptions requests. Just click on 'Generate unsubscribe link' from your account home page and copy/paste the link within all the emails you send to the subscribers list.

When a subscriber clicks on this link, a web page will be displayed asking him to enter his email address. Once the address is submitted, the subscriber is automatically removed from your list. If you don't want the subscriber to be asked for its email address, add "&email=[subscriber email address]" at the end of the unsubscribe link. The subscriber profile will be directly deleted.


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View lists


Q: Can I modify an existing subscriber profile in my eMill OptIn Service account?
A: Yes, eMill OptIn Service lets you edit or remove a subscriber profile. Click on the name of the appropriate list from your account home page. Then, click on the 'Edit' or 'Delete' icon to modify a subscriber profile or to remove a subscriber from the list.

Q: Can I rent or purchase lists from you?
A: No, our company only offers a free subscriber list management service and publishes a professional emailing software called eMill.

Q: Can I import a subscribers list in eMill OptIn Service?
A: No, the subscribers listed in you account can only come from the subscriber form created with eMill OptIn Service.

Q: What is a subscribers or mailing list?
A: It is a group of email addresses (with or without additional information) to which you send your emailing campaign.

Q: Can I export my subscribers list?
A: Yes, eMill OptIn Service lets you export your mailing list as an XML, Excel or Text file so that you can use it to brodcast emailing campaigns. The 'XML with Schema' format may only be used with the emailing software eMill.

Q: Do you use my subscribers list in any ways?
A: We do not have any access to these confidential data and they will never be neither used by Active+ Software nor sold to any companies.

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